Siembra Connect Launches Today!

Siembra 🌱 Connect is a digital media platform that creates conversational events, channels, curriculums,and social campaigns. These initiatives promote healthy and sustainable entrepreneurship for digital creators like you thru newsletters like this.

If you haven’t already can subscribe now by visiting https://siembraconnect.beehiiv.com/subscribe

Beyond Likes: How to Build a Monetizable and Sustainable Creator Brand

The access of digital tools and the increasing popularity around the concept of being a creator (and “influencer”) has made being an entrepreneur popular.

Although many creators aspire to make a living doing things like traveling, eating out, reviewing tech toys and attending red carpets, the reality is that few do what it takes to make to make their platforms monetizeable & sustainable. Some believe that just opening up a Instagram or Tik Tok account branding it and building an sudience is enough… I promise you that it is not.

I have learned in my journey that shifting from a content creator to a business owner really means embracing the full spectrum of entrepreneurship. It’s about seeding your creative passion with a solid business plan and building a brand that resonates deeply with your audience. As your platform grows, diversifying how you make money—beyond just partnerships and brand deals—is crucial.

This might mean selling your own products, starting a membership program, or even hosting live events. Hiring the right support, learning to use smart tools to handle the day-to-day business, and continually adapting to new trends and technologies are all part of the journey. More than anything, it's about staying true to who you are and the brand you are building while strategically expanding your reach and impact.

Since the launch of the original #SiembraInitiative, I have advocated for creators to really decide whether they really want to make money doing what they love and put in the work to be a real business.

I will be building this newsletter as sort of a master class on how to make this shift. It starts by doing your due diligence. Consider sharing it with someone you know looking to make their ideas come to life.

Ready to build a business? I have good news….

The resources I will recommend you start with, already exist and since part of my mission with Siembra Connect is to do away with gatekeeping, I will share it here.

When you decide to make this shift… you need to sit down with experts in business to walk you thru the process. I have compiled a list of national organizations that do this for FREE…

RESOURCE: Here’s a list of national pro bono small business services in the U.S. that provide various forms of free assistance:

• SCORE: Provides free business mentoring and education to small business owners. https://www.score.org/find-mentor/how-it-works

• National Association of Women Business Owners (NAWBOC): Provides resources and support for women-owned businesses, including WBDC referrals. https://nwboc.org/

• National Women's Business Council: Offers information and resources for women entrepreneurs, including WBDC locator. https://data.sba.gov/organization/nwbc?organization=nwbc

• Small Business Administration (SBA): Offers various programs and resources for veteran-owned businesses, including counseling and financing. https://www.sba.gov/business-guide/grow-your-business/veteran-owned-businesses

• Veterans Business Outreach Centers (VBOCs): Provide business development assistance to veterans and their families. https://www.sba.gov/partners/counselors/veterans-business-outreach-centers

• National Veterans Small Business Association (NVSBA): Offers resources and support for veteran entrepreneurs. https://nvsbc.org/

The 29th Annual Webby Awards are officially open!

So you may have heard that the EMMY’s has once again snubbed content creators during nominations but The webby Awards have doubled down and expanded their award categories to better reflect the social media landscape.

This year, a fresh wave of creative talent will step into the spotlight with new opportunities to get recognition for their hard work.

Follow in the footsteps of past winners like Mr. Beast, Mark Rober, Abi Marquez, Recess Therapy, Michelle Phan, and Patrick Starr.

Don't miss your chance to shine. Submit your entry before the early deadline on October 25. Enter Here!

For more info on the new categories, read PassionFru.it’s latest article The Webby Awards Add New Categories For Creators

Thank you for your attention and please consider sharing this new growing newsletter with your friends and colleagues. Your support will go a long way in helping us grow with intention.

George Torres

Founder, Siembra 🌱 Connect