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This week, I thought I would answer some frequently asked questions and also let you all know that these are some of the questions I am currently developing more resources to help you.
Look into local arts councils, city and state grants, and nonprofit organizations that support creative projects. Platforms like Fractured Atlas offer fiscal sponsorships. Creative Capital funds innovative projects, while IFundWomen helps underrepresented entrepreneurs. Also, check corporate sponsorships, brand partnerships, and community-driven funds like Patreonâs Creator Fund or Buy Me a Coffee grants.
I am committed to making sure that we do a continuous search to include them on this newsletter at least once a month, so stay tuned.
I love this question, because for years I have championed the idea of ârespecting the platformâ meaning I donât think anyone should simply share posts inbetween platforms without customizing it to the audience for the new platform.
Now⊠if you are open to upcycling the content, change the format: turn a blog post into a Twitter thread, a podcast into a carousel, or a video into bite-sized clips. Reframe the angle based on the platformâs cultureâLinkedIn is educational, TikTok is casual, Instagram is visual. Also, space out reposts and add new insights to keep it fresh
One of the biggest mistakes new creators make is pricing too low or undervaluing their expertise. Many fall into the trap of over-giving for free, either because they fear no one will pay or they feel they need to âproveâ their worth first. This often leads to burnout and a struggle to convert their audience into paying customers.
I made these mistakes before, and thru working with my business coach, Brigette Iarusso I got a lot of insight on not only how to position my offerings, but not use scarcity mindset hooks to attract new customers.
I Tested Higher Prices â If your audience gets results from your free content, they will pay for deeper or more structured guidance. Start with a slightly higher price than you think is âcomfortableâ and gauge the response. You can always adjust, but undervaluing upfront sets a bad precedent.
I Built Perceived Value â Pricing isnât just about numbers; itâs about positioning. Make your offer feel premium by emphasizing exclusivity, bonuses, testimonials, and transformation. A well-presented $500 program will sell better than a poorly marketed $50 course.
I Created Tiers of Accessibility â Not everyone can afford a high-ticket offer, but that doesnât mean you should devalue your work. Structure your monetization like this:
Free Content (social media, blog, YouTube) â Builds trust
Mid-Tier Offers (ebooks, workshops, memberships) â Affordable access
Premium Services (coaching, consulting, courses) â High-value, deeper transformation
I Packaged & Repurposed My Work â Instead of constantly creating new content, repurpose existing work into sellable formats. A series of viral social media posts could become an ebook, a live Q&A could become a paid webinar, and a deep-dive post could be part of a course.
I Started Setting Clear Boundaries Between Free & Paid â Give away what to do for free, but charge for the how. For example, share a content calendar template for free but charge for the in-depth strategy session teaching creators how to use it effectively.
(I am still personally working on this to be honest)
Email me your questions at [email protected] so I can answer them right here on the Siembra Connect Newsletter.
Brigette Iarusso
Todayâs featured creator is the first business coach I ever bought a high ticket coaching program from. She is in my opinion, a brilliant mind and someone I credit for a lot of the mindset shift I went through to get where I am today. She taught me the real value of investing in myself to achieve more in a space that really is not built for us to succeed.
Brigette Iarusso is a dynamic, bicultural, and bilingual leader with a passion for fostering deep connections and accelerating purpose-driven entrepreneurs. Born and raised in New York City, Brigette carries the rich influences of her Italian-American father and Puerto Rican mother, embracing both cultures with pride. Unapologetically expressiveâoften speaking with her handsâshe thrives on building meaningful relationships and creating opportunities for impact.
Brigette's journey of self-discovery has led her to recognize the deep spiritual and ancestral connections within her Taino heritage. This realization has fueled her commitment to supporting entrepreneurs who seek to align their businesses with personal values, social responsibility, and planetary well-being.
With experience spanning three continents and ten countries, Brigette has worked across social enterprises, accelerators, non-profits, government institutions, and academia. She has designed and led initiatives that uplift communities, empower diverse leaders, and drive systemic change. Through workshops, coaching, and program developmentâdelivered in both English and Spanishâshe helps leaders maximize their potential while staying in balance and service to others.
Some of Brigette's most impactful work includes:
Leading grassroots initiatives to promote civil society and economic development.
Empowering Latin American leaders to transform social and economic conditions.
Coaching business leaders to refine their voices as speakers, instructors, and mentors.
Designing multi-stakeholder programs to address the social and environmental challenges of extractive industries.
Supporting educators in preparing children to be globally conscious citizens.
Accelerating diverse international entrepreneurs through programs at UC Berkeley Extension.
Co-developing courses that champion social entrepreneurship, ethical business practices, and intercultural collaboration.
Grounded in emotional intelligence, equity, and inclusion, Brigette believes that meaningful change happens when people come together with authenticity and shared purpose. While the work of transformation is serious, she champions curiosity, playfulness, and abundance as essential elements of sustainable impact.
She invites value-driven entrepreneurs to join her in a community dedicated to generating revenue while making a positive mark on the world.
Connect with Brigette and explore how you can accelerate your impact.
Visit her at https://disruptivebusinesscoaching.com/
(fun fact: I found out towards the end of my cohort that Brigette is my cousin by way of my DNA results⊠something I think is very cool)
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