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Lately, I have been entertaining conversations about my use and advocacy of AI in building my business and what I teach my clients. I learn from all conversations and I am open to lively discussions in this regard. With all the changes in global ai laws and policies, I made a decision a while back to disclose exactly how I use that… and answer the question that some people have… is your content actually created by you.
For Siembra Connect, the honest answer is yes, and also, AI helped. Before I tell you how, I want to tell you what I'm still wrestling with.
The Questions I Keep Sitting With
Using AI as a tool doesn't mean I've made peace with every question it raises. I haven't. And I don't think you should trust anyone who says they have.
A few things I stay awake thinking about:
Ethical use. Where's the line between AI helping me think and AI thinking for me? I don't have a permanent answer. I have a practice: I ask myself, before anything goes out under the Siembra name, whether I could defend every word of it in a room full of people who trust me. If I can't, it doesn't publish.
Privacy. Every tool I bring into this work touches data, mine but never yours. I don't take that lightly. Sofrito was hacked once. I know what it costs to lose control of something you built with your own hands. That history shapes every decision I make about what tools touch Siembra and what stays offline.
Environmental cost. The infrastructure behind these tools has a footprint, and it's a real one, not a footnote. I'm not going to pretend that away because the tool is useful to me. It's part of the cost-benefit I have to keep weighing, not a detail I get to ignore because it's inconvenient.
I don't have all this figured out. Nobody does yet, no matter how confidently they talk. What I can promise is that I'm not treating this as settled. I read the research, I follow the policy fights, I pay attention when people I respect raise concerns I hadn't considered. Staying informed here isn't a one-time audit. It's ongoing, the same way tending anything worth growing is ongoing.
What AI touches in my process
With that said, here's the practical answer. I use AI tools, including Claude, Open AI and Gemini, as part of how I draft, structure, and refine content. Blog posts, research, custom graphics, newsletter systems, brand frameworks, event materials. Think of it less like a ghostwriter and more like a creative partner who never sleeps and has read everything. It helps me move faster from idea to draft.
What it doesn't do is decide what Siembra stands for, which stories matter, or which relationships are worth planting seeds in. That part is mine. It's always been mine.
Why I lean on it
This is as real as it gets… I'm building Siembra Connect while, running my company and working as a full time flight attendant and I'm doing it without a full team behind this property yet. There's a version of growth that only exists on the back of burnout, where the only way to scale is to disappear into the work until something breaks. I've lived it and have watched that happen to people I love and admire.
I'm am not interested in hustling… those days are over.
AI lets me do the volume of work that Siembra's growth requires without treating my own capacity as an unlimited resource. It's not about doing more for the sake of more. It's about building something that can actually hold weight over time, instead of something that only survives because I'm running on empty. Sustainable growth was always the goal. This is one of the tools that makes it possible.
Why this matters more than a checkbox
The EU's new AI transparency rules ask a simple question of anyone building with these tools: are you being honest with your audience about how the work comes together? I think that's a good question regardless of what jurisdiction you're in.
Here at Siembra Connect, community is the real algorithm. That only holds if the community trusts what it's looking at. So consider this the standing disclosure: I use AI as a tool in building Siembra Connect. The judgment, the voice, and the accountability stay with me.
If you ever want to know exactly how something was made, ask. I'll tell you.
Thank you…
George 🌱
Here is the official AI disclosure that will be available on every page of this site, moving forward.
AI Disclosure Statement
Siembra Connect / Sofrito Media Group
Last updated: August 16, 2026
Siembra Connect uses artificial intelligence tools as part of its content creation, research, and business operations. This statement explains how, in the interest of transparency with our community, clients, and partners.
Where AI is used
AI tools, including Claude by Anthropic, assist with:
Drafting and structuring blog posts, newsletters, and marketing copy
Research and outlining for events, brand strategy, and client materials
Organizing and formatting internal documents and communications
Where AI is not used
AI does not determine editorial direction, brand positioning, or which stories, partnerships, or community priorities Siembra Connect pursues. All published content is reviewed, edited, and approved by a human before it goes out under the Siembra Connect or Sofrito Media Group name.
Editorial responsibility
George Torres, founder of Siembra Connect, holds final editorial responsibility for all content published under this brand. AI-assisted drafts are treated as a starting point, not a final product.
Questions
If you want to know how a specific piece of content was made, ask. me [email protected], I will be happy to share.
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