Super Bowl Sunday is usually the pinnacle of "checking out."
We sit with friends and family, we snack, and we let the commercials make us laugh while programming us what to value. But this year, we have the opportunity to flip the script. I mean we are all going to be together anyways… why not speak out about the things that are happening in our communities while we wait for Bad Bunny to take the stage.
What I am proposing is that we don’t just wait for Bad Bunny to take the stage and speak truth to power…we’re going to clear the way for him by spending the first half taking massive, coordinated action. We would be using his same Counter-Programming playbook. Think of it as a tailgate…or a warm up.
While the rest of the world is sold dreams, we’re going to demand a new reality. ..WE NEED “ICE OUT”
Why "ICE OUT"?
Our neighborhoods are at their strongest when everyone feels safe enough to go to work, take their kids to school, and contribute to the local economy without the constant threat of family separation. In 2026, the surge in detentions hasn't made us safer—it has only sowed fear and destabilized our local workforce.
We are demanding "ICE OUT" because:
Public Safety Requires Trust: When people fear local authorities, they don't report crimes or seek medical help, making the entire community less safe.
Economic Continuity: Our local creators, entrepreneurs, and essential workers are the backbone of our neighborhoods. Mass detentions strip our communities of their talent and vitality.
Humane Alternatives Work: We are pushing to redirect massive enforcement budgets toward community-based support and legal oversight that respects human dignity rather than profit-driven detention centers.
We aren't just asking for policy change; we are demanding the right to exist in our own spaces without being targeted.
This is a powerful way to turn a moment of passive consumption into a moment of collective power. To make this as easy as possible for people to follow while they’re juggling snacks and the screen, here is the "1st Half Blitz" condensed into three simple steps using RESISTBOT.
How It Works
Text resist to 50409 or use our web bot. Answer a few questions, and we’ll deliver your message to all your elected officials in minutes.
Message and data rates may apply if you use SMS. Message frequency varies. Text STOP to 50409 to stop all messages. Text HELP to 50409 for help. See our terms of use, privacy notice, and user bill of rights.
(This is not a paid ad, they have no idea I am doing this)
I also created some cut and paste templates you can use… or feel free to add your own voice to it for more impact.
PLEASE SHARE THIS!
🏈 The 1st Half Blitz: Game Plan
Feel free to add the causes that matter most to you… there are so many to choose from.
Step 1: The National Surge (Quarter 1)
Goal: Freeze ICE funding and demand oversight.
Action: Text
RESISTto 50409.The Message: > "I demand immediate oversight and a freeze on expanded funding for ICE. Support legislation that mandates independent oversight and redirects funding toward community-based alternatives. ICE out of our neighborhoods now."
(feel free to add other things you care deeply about)
Step 2: The Local Loop (Quarter 2)
Goal: Hold your city and state leaders accountable.
Action: Text
GOVERNORorMAYORto 50409.The Message: > "I am demanding immediate action on housing equity, local education funding, and transit justice in our community. Our focus must remain on local stability and safety."
(feel free to add other things you care deeply about)
Step 3: The Halftime Shift
Goal: Witness the resistance.
Watch: During Bad Bunny’s performance, look for symbols of Puerto Rican resistance (like the Sapo Concho) and lyrics about displacement (El Apagón).
Share: Post your "message sent" receipts using the campaign hashtag to "break the internet" before the show ends.
✅ The "Post-Show" Reality Check
Title: The show was off the hook. Now let’s make sure the reality matches.
"It’s easy to feel powerful when the music is loud and the flags are waving on screen. But the lights will go down, the stage will be cleared, and ICE will still be in our neighborhoods tomorrow unless we stay on the line.
If you’ve been wanting to do something but felt overwhelmed by where to start, this is your entry point. We’ve made it impossible to ignore.
Don't let the hype be the finish line—let it be the fuel.
Check your 'Sent' folder: If you did the 1st Half Blitz, you’ve already started the fire.
Pass the baton: Send this guide to three people who are always saying 'someone should do something.' Be the 'someone' who shows them how.
Follow the trail: When your rep replies with a generic form letter in a few days (and they will), don't go quiet. Accountability is a conversation, not a one-way text.
We aren't just fans; we’re a movement. Let’s act like it.
By using Resistbot, you’re creating a digital paper trail that representatives cannot ignore. You are proving that your attention isn't for sale—it’s a tool for change.
Please post your screenshots with the hashtag #ICEOUT