Hello Cultivators,

When it comes to telling travel stories, visuals matter. Photos, videos, and the raw moments people share while traveling do more than promote a destination—they capture emotion, culture, and memory. That’s why I want to highlight this year’s Trends Report 2025, sponsored by CrowdRiff.

If you’re not familiar, CrowdRiff is the visual content marketing platform built for travel and tourism. They help destination marketers find and share authentic user-generated content, manage digital assets, and create custom videos that bring a brand’s story to life. In a world where travelers crave authenticity over polished ads, CrowdRiff gives DMOs the tools to tap into real stories from real people.

This year’s report is packed with insights that go beyond tourism—they’re lessons any creator can use. From the rise of short-form video to the decline of influencer hype, from the promise (and anxiety) of AI to the return of newsletters, the message is clear: authentic connection is the future.

I Read The 2025 Trends Report…

So you do not have to. Here are my top 5 takeaways you can use to level up your brand… especially if you are a Nano or Micro Creator.

Level Up Without Selling Out:

5 Takeaways for Micro & Nano Creators

The 2025 Trends Report just confirmed what we already knew—authenticity wins. The big influencer bubble is about to bust big time, and it’s time for micro and nano creators to step forward. You don’t need millions of followers. You need your voice, your story, and your community.

Here are five takeaways to help you sharpen your strategy and grow with intention:

1. Video Is Your Best Friend

Nearly 90% of marketers say video is the top format. The twist? Short, snackable clips are leading the way.

• Read a quick poem.

• Share a 30-second behind-the-scenes.

• Drop a fast tip you wish someone gave you earlier.

You don’t need a studio—your phone is enough. Raw beats polished every time.

2. UGC Over Influencers

Influencer hype is fading fast—down from 90% importance to 44%. What’s rising? User-generated content.

This is your moment. When your followers post about their experiences with your work or recommend something you love, that’s more powerful than a paid celebrity ad. Encourage your community to create with you. Share their content. Build together.

Did I mention I have created a UGC 101 Guide to help creators get started… oh and it is FREE?

Click here for access

3. Listicles Work

Simple, numbered content cuts through the noise. People love it because it’s easy to save and share.

Try:

• “5 Books That Changed How I Write”

• “3 Lessons I Learned From My First Open Mic”

• “7 Daily Habits That Keep Me Creating”

It’s not about clickbait—it’s about clarity.

(By the way… this whole post is a listicle 😀)

4. AI as a Creative Partner

AI is here to stay. 64% of marketers are already using it. Don’t stress—it’s not replacing you. It’s here to make your life easier.

Use AI to brainstorm captions, organize ideas, or remix content. Just remember: your voice and perspective are the irreplaceable pieces of your work. 

Let AI handle the busy work so you can focus on the storytelling.

5. Social Media Shifts—Stay Ready

Instagram and Facebook aren’t going anywhere. TikTok is still strong, but watch the news around algorithm shifts and bans. And don’t sleep on new platforms like Threads —getting in early could give you an edge.

My suggestion? Don’t focus one platform. Build your base where you own the relationship—like your website or newsletter—and let social be the amplifier. 

I included a an option with a special offer below, this is the option I chose.

CLICK HERE TO GET MORE INFO

AND A FREE TRIAL OFFER

Let’s Keep Growing

For micro and nano creators, the message is clear: numbers don’t define your influence—impact does. Lean into authenticity, create video consistently, invite your community to co-create, and use the tools that save you time without stealing your voice. If you want to download the original repost, click here.

This is your season. Don’t wait for permission. Start sharing, start connecting, and start building the future on your terms.

Connect below to work with me directly….