Hello Cultivators,

Every December, life starts drifting into a softer rhythm.

Emails slow down.
Clients pause projects.
Creators start posting with a little less urgency.
The world tilts toward celebration and rest.

And that slowdown—whether you’ve noticed it or not—has always been one of the most strategic seasons of my life.

Back when I was building Sofrito Media Group, December wasn’t about hustling. It was the month I stepped back, reviewed the year, looked at what actually made impact, and decided what needed to shift. While everyone else was sprinting to “end strong,” I was tracking my patterns, tightening my vision, and preparing my next chapter.

That pause is the reason Sofrito Media Group still stands today.

And that same pause is available to you.

The holidays offer something the creator economy rarely gives you:

• Time
• Quiet
• Emotional space

Your mind stops racing long enough for truth to rise to the surface.
Your body finally asks for the rest you’ve been postponing.
Your creativity stretches again because pressure is no longer sitting on its chest.

This season becomes your reset button—your chance to get honest about where you’re heading.

Quick, practical takeaways for creators to grow their brand and business.

Let’s be real.
You do not need to grind your way into the new year.
You don’t need a massive, complicated strategy.

You only need intention.

Here are three ways to use the next few weeks, depending on where your energy is:

If 2025 drained you—emotionally, creatively, spiritually—rest becomes strategy.

When I finally let myself rest during my Sofrito years, the clarity that followed was wild. Ideas landed cleaner. Partnerships made more sense. Boundaries were easier to hold.

Rest sharpens your instincts.
Rest heals your creativity.
Rest builds your capacity for the year ahead.

This is not the season to rebuild your business from scratch.

But it is the season to:

• Choose your THREE WORDS for 2026
• Review what worked this year and what didn’t
• Align your goals to who you’re becoming, not who you were
• Map the first 90 days of the new year without squeezing yourself

It’s visioning without the weight.
Planning without the panic.
Direction without the grind.

Let yourself create for joy again.

Brainstorm without an agenda.
Record voice notes you won’t publish.
Write ideas for your newsletter, YouTube, or podcast without pressure.
Return to curiosity instead of output.

Creative play builds the kind of quiet momentum that follows you into the new year.

Choose one thing from each list:

To Rest:
• 24–48 hours unplugged
• Go to bed early three nights in a row
• Take a slow morning with no agenda

To Reflect:
• Write down your top five wins of 2025
• Identify three lessons you learned the hard way
• Name what you want to leave behind

To Prepare:
• Pick your THREE WORDS for 2026
• Map your first quarter priorities
• Choose the one platform you will treat like home base

Small steps. Big shifts.

What if the most powerful move you make this year is slowing down?

What if these quiet weeks become the reason your 2026 takes off?

I want to know how you’re approaching this season.
Are you resting to rebuild your spirit?
Are you reflecting on what this year taught you?
Are you gently setting the foundation for everything you want to grow?

Talk to me.
Your clarity shapes our community.

let’s keep growing