Cultivators,

Let’s talk about those DMs you’ve been getting.

You know the ones…

“We love your content!”
“Want to collab?”
“Here’s a discount code for your audience!”

At first, it feels flattering. Like your work is finally getting noticed. But here’s the truth:
If a brand is reaching out, you're already in their budget.
The only question is — are you getting paid your share?

Might not be… so I decided to create a guide to knowing who is reaching out and how much potential is in that bag.

Let’s break it down, real simple:

Here is what they are saying and what they mean.

If they say:

“Here’s a discount code and affiliate link for your followers”

➡️ You’re part of their Sales Budget

They want you to sell for them. No upfront pay… you only get a cut if people buy.

Your play: This isn’t a paid collab. It’s commission-based sales. Do it only if it benefits you.

If they say:

“We love your content and want to send you free product”

➡️ You’re part of their PR Budget

They’re hoping product = promotion. No money exchanged.

Your play: Freebies are cool, but don’t confuse gifting with partnership. Accept only if it aligns with your goals.

If they say:

“We’d love to collab or have you shoot UGC”

➡️ You’re in their Marketing Budget

Now we’re talking paid work… they need your talent.

Your play: Charge for the content you create, your time, and your creativity. Don’t forget usage rights.

If they say:

“Here are the talking points we want you to follow”

➡️ You’re in their Advertising Budget

You’re being used like media… this is top-tier value.
Your play: This is premium work.

Charge like you’re on the campaigm… because you are.

Final thought:

You’re not “just a creator.”

You’re the storyteller, the media outlet, and the results.

Stop asking, “Do I deserve to get paid?”
Start asking, “Which budget am I coming from?”
And price your magic like it moves the needle… because it does.

Seguimos creciendo…
George

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