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My recent travels across 12 cities (in 7 days) have left me a bit under the weather, but I never want to miss connecting with you. So today, I'm giving you a major post. This might just be the most significant insight I've ever shared, especially if you're ready to put it to work…
I only ask that you share it far and wide… post it where creators gather so that we can all grow together.
Buen Provecho!
-George
The Siembra Guide To Sourcing Partnerships Using Meta Ad Library
Most creators are out here cold pitching brands or waiting for “collabs” to show up in their DMs. The ones actually landing consistent partnerships? They’re studying ads.
The Meta Ad Library is one of the most underused tools in the creator space — and it’s completely free. It lets you see every paid campaign a brand is running across Facebook and Instagram in real time.
That means you can identify who’s spending, what’s working, and where you fit in.
Why is it so gatekept?
Because the creators and agencies using it don’t want competition.
They’re quietly tracking ad trends, screenshotting hooks, and pitching brands with creative ideas that directly tie to live campaigns — while everyone else is guessing.
If you’re serious about brand deals, learning how to use this tool flips the power dynamic. Stop chasing random partnerships and start pitching brands with proof, context, and timing.