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My recent travels across 12 cities (in 7 days) have left me a bit under the weather, but I never want to miss connecting with you. So today, I'm giving you a major post. This might just be the most significant insight I've ever shared, especially if you're ready to put it to work…
I only ask that you share it far and wide… post it where creators gather so that we can all grow together.
Buen Provecho!
-George
The Siembra Guide To Sourcing Partnerships Using Meta Ad Library
Most creators are out here cold pitching brands or waiting for “collabs” to show up in their DMs. The ones actually landing consistent partnerships? They’re studying ads.
The Meta Ad Library is one of the most underused tools in the creator space — and it’s completely free. It lets you see every paid campaign a brand is running across Facebook and Instagram in real time.
That means you can identify who’s spending, what’s working, and where you fit in.
Why is it so gatekept?
Because the creators and agencies using it don’t want competition.
They’re quietly tracking ad trends, screenshotting hooks, and pitching brands with creative ideas that directly tie to live campaigns — while everyone else is guessing.
If you’re serious about brand deals, learning how to use this tool flips the power dynamic. Stop chasing random partnerships and start pitching brands with proof, context, and timing.
Here’s how to use the Meta Ad Library step by step to source your next 3–5 brand partners — even if you’re just starting out.
Why this works
You see who is spending on ads right now.
You learn their hooks, offers, and landing pages.
You pitch with proof, not guesses.
Step 1: Pick a right lane
Define your niche (example: “Latina travel vloggers” or “Black men’s wellness”).
List 10 product types you can authentically feature.
Set 1–2 audience promises you deliver (reach, trust, or content style).
Output: a one-sentence pitch focus.
Example: “I create short travel reels for Latino millennials planning weekend trips.”
Step 2: Build a starter brand list (10–25 names)
Think of brands you already use.
Add competitors and adjacent products.
Pull from Amazon bestsellers, TikTok Shop, and your DMs.
Prioritize small to mid-size brands first. They move faster.
Output: a simple sheet with columns: Brand, Website, Contact Guess, Notes.
Step 3: Open Meta Ad Library the right way
Go to Facebook’s Ad Library.
Choose your country.
Set Ad Category to “All Ads.”
Use search by:
Brand/Page name (e.g., “XYZ Skincare”)
Keywords (e.g., “curl cream,” “carry-on luggage”)
Competitors (e.g., “XYZ vs” or known rival names)
Tip: Click a result → “See ad details” → view all variants and dates started.
Step 4: Save what matters (fast check system)
For each advertiser, scan in under 3 minutes and log:
Page name and link
First seen date (how long the ad has been live)
Creative type (UGC selfie, founder talk, studio, carousel)
Hook (first 7 words)
Offer (discount, free shipping, bundle)
CTA (“Shop Now,” “Learn More,” quiz, waitlist)
Landing page URL
Volume signal (how many active ads today)
Variant count (how much they test)
Fit score (1–5: brand match with your audience)
Green flags
Multiple creatives live at once
UGC or influencer-style videos
Fresh ads in the last 14–30 days
Clear offer + clear CTA
Landing page matches the promise
Red flags
No new ads for months
Only stock footage
Confusing landing pages
No mobile-friendly pages
Step 5: Reverse-engineer the angle
Answer these for each good fit:
What pain or desire do they lead with?
Which format shows up most? (talking head, demo, testimonial)
What questions do comments repeat?
What objections does the ad copy handle?
Output: one sentence per brand:
“Brand uses quick demo + bundle offer to target busy dads; main objection is price.”
Step 6: Map how you’d improve their ad story
Pick one gap you can close:
Add real-world demo in your context.
Add before/after sequence.
Add “how to choose” explainer.
Localize for your community.
Add social proof from your audience.
Output: a 15–30s concept line.
Example: “POV reel: packing a 3-day trip using Brand’s carry-on; show fit test in overhead bin.”
Step 7: Find the contact
Check the brand’s site for “PR,” “Partnerships,” or “Affiliate.”
Use the brand’s Instagram → email in bio or press highlights.
If you only find a form, send a short DM first, then the form.
Decision rule: If you can’t find a human, pitch the founder on LinkedIn or Instagram.
Step 8: Send a tight pitch (email or DM)
Subject: Idea for your next winning reel
Hi [Name],
I saw your current Meta ads using [hook/offer]. Smart angle.
I make [format] for [your audience]. I can deliver a 30-second UGC demo that tackles the [main objection] I see in your comments and drives clicks to your current landing page.
Sample concept: “[your 1-line concept].”
Turnaround: 7 days. Deliverables: 1x 30-sec vertical + 3 hooks + captions.
Optional: run my content from your page (whitelisting) to scale.
If it helps, I’ll shoot a free 10-second test cut this week. Want it?
Best,
[Your Name]
[Links: 2–3 best reels, media kit, audience stats]
DM version (short):
Saw your current ads pushing [offer]. I make short UGC for [audience]. Quick idea: “[concept].” Can I send a 10-sec sample this week?
Step 9: Price simple packages
Start low friction. Sell speed and clarity.
UGC Test: 1× 30s video + captions + 3 hooks — $150–$500
UGC Mini Pack: 3 videos + 6 hooks — $400–$1,200
Ad-Ready Pack: 3 videos + raw cuts + text overlays + whitelisting rights — $800–$2,000
Add-ons: 15s cutdowns, thumbnails, usage rights (30–90 days)
State usage rights and timeline in writing.
Step 10: Follow-up system (2–1 rhythm)
Day 0: First pitch
Day 3: Reply with a 10-sec sample
Day 7: New angle + one line case result (even if from a similar brand)
Day 14: “Want me to hold a slot for next week?”
Stop after 4 touches. Revisit in 60 days with a new angle.
Step 11: Track everything (simple sheet)
Columns to include:
Brand | Page Link | Contact | Date Pitched | Angle | Deliverables | Status | Next Step | Fit (1–5) | Notes
Color code by status. Review weekly.
Step 12: Rinse with competitor clusters
When you find one strong advertiser, search 5 competitors.
Pitch the same category with tailored angles.
Aim for 2–3 deals per product category before switching.
Bonus: Quick search recipes
Keyword + pain: “carry on” “overhead bin”
Keyword + audience: “curl cream” “type 4 hair”
Brand + angle: “[Brand]” “bundle”
Seasonal: “gift for dad,” “back to school,” “summer skin”
What to avoid
Promising reach you can’t prove.
Over-explaining your story. Lead with their win.
Sending a rate card before you sell the idea.
Simple outreach checklist
Reference a live ad.
Name the hook/offer they are testing.
Propose one clear concept.
Show two links of relevant work.
Offer a 10-sec sample to lower risk.
Set a next step with a date.
Final Thoughts: Why This Works
Most creators think brand deals come from luck or connections.
In reality, they come from timing, insight, and positioning.
When you use the Meta Ad Library, you’re not guessing what brands want—you’re watching what they’re paying for right now.
That data lets you show up with value, not vanity. You’re no longer saying, “I love your brand.” You’re saying, “I see what you’re trying to sell. I can help you sell it better.”
That’s what separates creators who wait for opportunities from creators who create them.
Run this play weekly.
Track who’s spending.
Pitch fast. Follow up.
You’ll start seeing a shift—from being ignored in inboxes to being the creator brands actually want to work with. If you start seeing results, please let me know.
Let’s keep growing!
George Torres
Siembra Academy
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