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In the creator economy, attention is currency.

And just like currency, the value changes depending on demand, trends, and how many people are chasing the same thing.

That’s why one of the most powerful tools in your strategy as a creator, coach, or community builder is this:

Knowing where attention is underpriced.

What is Underpriced Attention?

Underpriced attention (a term I learned by listening to Gary Vee) happens when you can reach your ideal client for less effort, less money, or less competition than usual.

Think of it like discovering a hidden alley with all your dream customers walking by—and no one else is there trying to sell to them yet.

This usually happens when:

• A platform launches a new feature

• Algorithms prioritize creators to boost engagement

• The space isn’t saturated with ads or content yet

Here’s how that played out before:

• TikTok in 2019

• Instagram Reels in 2020

• Clubhouse when it first launched

• YouTube Shorts right now

• Threads right now

• LinkedIn videos before they were trendy

• Pinterest Idea Pins (still slept on)

Why It Matters

Getting in early means:

• More visibility for less effort

• Organic growth without ad spend

• Less noise, more meaningful engagement

• First-mover advantage in your niche

If you’re building a personal brand or business, this can be the difference between slow growth and breakthrough moments.

How to Tap In

Start with Curiosity
Don’t dismiss a platform just because it’s new or unfamiliar. Try it. Test. Learn.

Go Where Your People Are
Look for hashtags, keywords, or spaces where your ideal client spends time. Follow the conversation.

Lead with Value
Educational, relatable, or entertaining content outperforms salesy content every time. Help first.

Be Consistent
Post regularly for at least 30–60 days. Don’t expect instant results. Attention compounds with consistency.

Have a Clear Path
Each post should invite people back to your ecosystem—your newsletter, website, podcast, or product.

Where to Focus Right Now (Spring 2025)

Threads by Instagram – Real-time conversations are being rewarded with reach. Start simple. Share insights. Spark dialogue.

YouTube Shorts – A great way to repurpose long-form content and get discovered by new audiences.

Pinterest Idea Pins – Ideal for creators in food, wellness, fashion, and storytelling. Still low competition.

Email Newsletters – You own the relationship. No algorithm involved. More people are craving real, direct communication.

LinkedIn Audio and Video Posts – The professional world is leaning into authenticity. Showing up on camera with a clear message will take you far.

Remember…

You don’t have to be everywhere.
But you do have to be somewhere consistently, especially where others are still sleeping on the opportunity.

Underpriced attention doesn’t last forever.
But if you act early, it can set you up for long-term visibility and impact.

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