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WE ARE STILL HERE!

So let me tell you that this lesson was inspired by a single thought I had when I was writing a Three Kings Day post for Daily Sofrito… I do believe that Benito’s marketing team really knows how to tap into his personal feelings about the what is happening in Puerto Rico right now.

If you thought El Apagon was a wake up call, this is a direct call to action for creators everywhere, especially the ones invested in preserving our culture and visibility in Puerto Rico.

Bad Bunny’s artistry goes beyond music—it's a masterclass in authenticity, community, and vulnerability. In a world that often rewards superficiality, he reminds us that true connection starts with being real. His short film Debí Tirar Más Fotos isn’t just a visual story; it’s an invitation to reflect on how we show up for our communities and document what matters most.

Benito reminds us that real impact in our communities starts when we understand the power of storytelling, intentional branding, and unwavering advocacy. Let’s break this down into actionable lessons for creators and community builders who want to amplify their voice and drive change.

This Siembra lesson unpacks the layers of his anti-colonial stance and how he turns his truth into impactful advocacy.

Lesson One: Purpose-Driven Branding Starts with Identity

Bad Bunny’s anti-colonial stance is woven into everything he does. From political T-shirts to visuals steeped in Puerto Rican history, his brand screams authenticity. The film opens with Jacobo Morales digging up old photos—relics of a past that still defines who he is. This isn’t just nostalgia; it’s a reminder that your roots ground your purpose.

Think About It: What are your non-negotiables? What cultural, social, or personal elements make you who you are? When your story aligns with your advocacy, your message becomes undeniable.