Exciting update! Based on your feedback, I’m making a powerful change to how we share insights and opportunities.

🌱 Every Sunday, you’ll continue to receive our core Siembra Connect newsletter—packed with storytelling, actionable lessons, and growth resources to help you plant deeper roots in your creator journey.

🗞️ Every Wednesday, I’ll now be sharing a focused industry news drop—a clean, clutter-free roundup of the most important updates, trends, and platform shifts you need to stay ahead.

You asked for more clarity and less overwhelm—and I’m listening. Let’s keep growing, smarter and stronger.

📌 This Week’s Stories Include:

• Whalar acquires a $20M creator education startup

• Kesha enters the tech space with an app for musicians

• Snapchat unifies creator monetization across formats

• The creator economy’s projected $480B boom

• A new therapy platform built just for influencers

🚨 Platform Updates

Snapchat Overhauls Creator Monetization Program
Snapchat is unifying its creator programs for Stories and Spotlight, with higher thresholds and new payout structures.

Why it matters: Monetization is getting streamlined—and more accessible if you meet the new benchmarks.

🔗 Read more: https://www.theverge.com/2024/12/16/24320402/snapchat-creator-monetization-program-stories-spotlight

Kesha Launches 'Smash'—A LinkedIn-Style App for Musicians
Kesha is building an app to help musicians network, collaborate, and protect their rights in a changing music industry.

Why it matters: Creator tech is no longer just for influencers—musicians are stepping into the platform economy.

🔗 Read more: https://www.wired.com/story/kesha-smash

💸 Monetization Strategies

Whalar Acquires Business of Creativity for $20M
Influencer agency Whalar is investing in creator education with the acquisition of a UK-based platform.

Why it matters: Creator education is becoming a serious business. Learn, grow, and monetize.

🔗 Read more: https://www.businessinsider.com/influencer-agency-whalar-group-acquires-creator-startup-business-of-creativity-2025-5

$480 Billion Creator Economy Forecast by 2027
A new report predicts that the creator economy will grow from $250B to $480B in just two years.

Why it matters: This is your sign to build something sustainable now—before the next wave hits.

🔗 Read more: https://www.prnewswire.com/news-releases/paid-unveils-2025-creator-insights-report-mapping-key-trends-and-behaviors-of-thousands-of-top-influencers-302413293.html

📈 Trend Reports

The Rise of Niche Creators—and the Brands Who Love Them
Niche creators are outperforming celebrities when it comes to engagement and trust with followers.

Why it matters: You don’t need millions of fans—you need the right audience.

🔗 Read more: https://www.emarketer.com/content/creator-economy-2025-niche-creators-measurement-challenges-streaming-success

Streaming Culture + Creators = The New TV
Young audiences are spending more time watching creators than TV shows—and the ad dollars are following.

Why it matters: Consistent content wins. Think like a showrunner, not a poster.

🔗 Read more: https://www.tubefilter.com/2025/05/20/new-report-creator-content-watched-more-than-streaming-in-2025/

🎤 Creator Spotlights

Lizzo Gets Vulnerable About Mental Health
Lizzo shared a deeply personal message about feeling overwhelmed but continuing to show up.

Why it matters: Mental health transparency is powerful. Let your audience see the full human.

🔗 Read more: https://people.com/lizzo-shares-words-encouragement-hours-after-bawling-in-bed-im-still-here-so-are-you-11739712

Marc Maron’s Documentary on Anxiety Hits Hard
The veteran comic reveals how chronic anxiety shaped his life in Anxiety Club.

Why it matters: Creators often suffer in silence. This film helps break the stigma.

🔗 Read more: https://people.com/comedian-and-wtf-podcast-host-marc-maron-reveals-struggle-anxiety-decision-to-never-be-dad-11742675

💡 Campaign Case Studies

CreatorCare Launches Therapy Services for Influencers
This new platform offers mental health support specifically tailored for content creators.

Why it matters: The pressure to constantly create takes a toll—services like this offer relief.

🔗 Read more: https://www.fastcompany.com/91331378/this-new-mental-health-service-targets-burnt-out-content-creators

GorillaRx's Community-Driven Brand Loyalty Model
GorillaRx is reshaping what brand loyalty looks like with cultural pride and grassroots marketing.

Why it matters: Building a brand rooted in values builds deeper, longer-lasting connections.

🔗 Read more: https://www.essence.com/news/money-career/hope-wiseman-gorillarx-black-owned-dispensary/

⚖️ Legal Insights for Creators

Getty Images v. Stability AI: What It Means for Content Creators
This case could help define the legal rights of creators when their work is used to train AI models.

Why it matters: If you’re creating visuals, your intellectual property rights could be on the line.

🔗 Read more: https://www.wired.com/story/influencer-burnout-mental-health-service-creativecare

Congress Proposes Bill to Combat Deepfakes
A bipartisan bill aims to protect creators and public figures from unauthorized AI-generated content.

Why it matters: This could become the foundation for defending your digital likeness.

🔗 Read more: https://www.theverge.com/2025/5/15/congress-deepfakes-ai-rights-creators-identity-bill

🧠 Mental Health & Creator Mindset

Radio Host Kymba Cahill Leaves Social Media After Bullying
After receiving targeted harassment online, the Australian radio host announced she’s taking a break.
Why it matters: Creators must know when to pause, reset, and protect their peace.
🔗 Read more: https://www.news.com.au/entertainment/tv/radio/mix-945-breakfast-announcer-kymba-cahill-walks-away-from-social-media-after-online-bullying/news-story/d292566e7a53cc1a3617f99684f2abbd

The Rise of ‘Slow Content’ as a Creative Practice
More creators are embracing slower, higher-quality production cycles to avoid burnout.
Why it matters: It’s okay to slow down. Thoughtful content still wins.
🔗 Read more: https://www.huffpost.com/entry/slow-content-creator-burnout_l_6638b880e4b0d862dc5a6123

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