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My Dear Cultivators,

Life has a way of testing us, and 2024 tested me in ways I never saw coming. A partnership deal I had poured my heart into went south, turning my world upside down. It wasn’t just the loss of momentum or money—it was the realization that sometimes the seeds we plant won’t grow, no matter how much love & care we give them.

I decided halfway thru 2024, to let go. Honestly, it was a painful chapter, but it taught me something invaluable: sometimes, we have to use the “shit” life gives us as the fertilizer for the next seeds we plant.

But here’s the thing: I made a decision to take the loss and move on. My peace is priceless. I reminded myself of something powerful—if I can put my mind to it, I can do anything. And you can too.

It also reminded me what Mama would say ‘Lo tuyo no te lo quita nadie”. Lo mio - in this case is my creativity and my ability to create impact for creators of diverse backgrounds without teaching or supporting those that resort to unethical practices.

This is the reason this newsletter exists and why I am so passionate to continue to empower creators to make these dreams come true.

Starting fresh doesn’t mean I’ve failed. It means I’ve learned. It means I am brave enough to let go of what’s not working and plant new seeds for the future I truly deserve. And the best time to do that isn’t some perfect day on the calendar. It’s not Monday or January 1st. It’s right now.

So, whatever isn’t working, let it go. Trust in your ability to create, grow, and thrive. Every moment holds the potential for transformation if we choose to embrace it.

DM me if you want to chat about what you are going thru, I am here to support you.

Let’s dig in together. 🌿

Siempre creciendo,
George Torres

PS. Follow me @SiembraConnect on Instagram & Threads for more content in between newsletters.

PSS… Please share this newsletter with people you know are looking to become more visible in the creator space.

I want to start the first quarter / season of the year revisiting my Audit - Align - Amplify framework. Originally part of “MyThree Words” exercise a few year back, it has become the foundational lesson I teach when I take on new clients.

Audit is the foundation of growth and alignment. It’s a deliberate and reflective process of taking stock of where you currently stand. In the Siembra framework, this means examining your platforms, processes, content, and values with a critical lens. The goal is to identify what's working, what’s not, and what’s misaligned with your mission, audience, or goals.

Through this process, creators and community builders uncover hidden opportunities, assess gaps in their strategy, and gain clarity on the tools and resources they need to move forward. Audit is not about perfection—it's about awareness and setting the stage for intentional, impactful progress.

By focusing on data, storytelling, and authenticity, the Audit step empowers creators to better understand their digital footprint and creative direction, ensuring that every decision that follows is informed and strategic.

5-Point Siembra Plan: How to Conduct an Audit of Your Social Media Presence 

1. Cultivate Clarity: Review Your Digital Footprint
Take a step back and examine every platform where you’re active. Look at your bio, pinned content, and overall messaging. Ask yourself:

• Does this represent who I am today?

• Does my audience understand what I offer?

  
  📝 Tip: Screenshot key sections to compare before-and-after progress.

2. Pull Weeds: Analyze Your Metrics
Go beyond vanity metrics (likes and follows) and focus on meaningful data:

• Which posts generate the most engagement and saves?

• Where do you lose followers?

• What type of content drives conversations?

  🌱 Siembra Mindset: Numbers tell a story—listen and learn without judgment.

3. Water What Works: Identify Strengths and Gaps
Make a list of:

🌱 Content types that resonate (reels, carousels, stories, etc.)
🍂 Formats that feel stale or unaligned

Your goal: Double down on what feels authentic and discard what doesn’t serve your community.

4. Seed New Opportunities: Check for Alignment
Ask yourself:

• Am I speaking directly to my audience's needs and desires?

• Is my visual style consistent and intentional?

• Does my content align with my brand’s values?

  
  🌱 Siembra is all about nurturing—not rushing. Realign before planting new seeds.

5. Nurture for Growth: Create an Actionable Plan
Break your findings into actionable categories:

✅ Quick wins (update bio, fix broken links)
📅 Mid-term goals (launch new content series, update graphics)
🎯 Long-term moves (develop partnerships, build newsletter cross-promotion)

Key takeaway: Your audit isn’t a one-time task—it’s an ongoing practice to keep your brand intentional and aligned.

I have given you the light version of the core of this practice so you can do it yourself. If you think you need help going thru this practice, visit http://www.SiembraAcademy.com to find out how I can further support you.

I’m honored to introduce (for some it’s a re-introduction) to someone I love like a sister—Rebecca Gitana Torres. She has been my confidant, guide, inspiration, and frequent collaborator. Her wisdom and creativity have deeply enriched my life and the lives of so many others.

Since we are in a time that many believe is a time for renewal, I wanted to introduce a creator that can help you connect with your higher and align your creativity with nature’s cycles of renewal.

Rebecca Gitana Torres is a Caribbean Transformational Guide and multi-disciplinary creative born and raised in NYC. Her spiritual wellness practice spans three coasts, while reaching international clientele and online communities. Rebecca's work is centered on connecting to the Earth, awakening ancestral wisdom, decolonizing the home, and reclaiming intimacy as a sacred act for healing and authentic self-discovery.

A modern-day medicine woman, Rebecca partners with cultural institutions and community spaces to create environments for healing, rest and remembering. As a self-taught, award-nominated TV producer, she creates empowering content, including her groundbreaking shows, Healing Through the Home and Lifestyle Remix. Her next book which explores Rebecca's life long work as a Home Healer is set for release June 2025.

With a unique blend of ancestral knowledge, creative storytelling, and a commitment to transformation, Rebecca invites others to align their lives with purpose and harmony.

Follow her on Instagram - https://www.instagram.com/rebeccagitana/ 

and visit her website to experience her entire body of work - https://www.rebeccagitana.com/ 

And yes… she has a book… support yourself and her simultaneously by adding this to your collection and start being intentional about what you want in life.

 Introducing the Stream Labs Creator Self-Care Hub! 

Being a creator is rewarding, but let’s be real—it can also be exhausting. That’s why Stream Labs is excited to launch a dedicated Self-Care Resource for Creators, designed to support your mental wellness and help you thrive both online and offline.

Whether you’re streaming live, editing for hours, or brainstorming your next big idea, remember: your well-being fuels your creativity. 🌱

Check it out today and make self-care your greatest productivity hack!

#StreamLabs #CreatorsSelfCare #MindfulCreator

If You Need Urgent Help

If you or someone you know needs help, the National Alliance on Mental Illness can help.
The NAMI HelpLine can be reached Monday through Friday, 10 a.m. – 10 p.m., ET.

1-800-950-NAMI (6264) or [email protected]

Next week I am introducing our CUNY Edge intern, Melany… we will be adding a new segment reviewing creative apps and we will be teaching you how to go after your own brand deals and start monetizing. /

I also have some announcements about the podcast and our first live office hours session… I have so much in store for ya’ll… you have no idea.

And now a word from our sponsor…

Let’s make your brand a household name.

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