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Hello Cultivators,

I’ve been thinking a lot lately about the word creator…what it means, what it evokes, and why so many of us flinch at the thought of calling ourselves one.

I’ve seen it time and time again. A brilliant poet. A gifted dancer. A photographer whose work captures the soul of a city.

When I say, “You’re a talented creator,”

they say things like:

Many people hesitate to call themselves creators…not because they aren’t creating, but because the title feels too big, too visible, or too tied to follower counts. Especially for creators of color, the label can feel intimidating or unearned. But here’s the truth: if you’re building community, telling stories, or using your voice to make people feel, think, or act, you’re already a creator. You don’t need permission, a platform, or a viral post to validate your impact. The work is the proof.

It’s also important to know the difference between a creator and an influencer.

Influencers often focus on lifestyle visibility and product promotion. Creators focus on intention, craft, and community. Some influencers aren’t actually that influential. But a creator can be deeply influential just by how their work shifts culture, sparks healing, or moves one person to take action. You don’t need a blue check to build a legacy…y ou just need the courage to show up and create.

If you’ve been hesitant to call yourself a creator, I invite you to try this:

1. Write a one-line creator statement that doesn’t mention followers or platforms.
   “I create because...” or “My work helps...”

2. Say it out loud to yourself today. In the mirror. In your journal. In a DM.

3. Notice how your body reacts.
   Is there pride? Is there resistance? Make note of how it makes you feel… this is where the healing begins.

Let me know how that feels… and let’s build on that.

Let’s keep creating.

As I am,

Today’s Creator Spotlight features a woman who doesn’t just challenge the silence…we’re talking about someone who rewrites the script entirely.

Pam Covarrubias is a first-generation Mexican, a business coach, podcast host, and cultural disruptor behind the beloved show Café con Pam. For over 9 years and 400 episodes, she’s built a home for fearless conversations amplifying first-gen, immigrant, and People of the Global Majority who are breaking generational cycles and making their own rules.

She’s the voice behind Calladita Culture™, the healing framework that's helping women unlearn the lie that “quiet is better.” Through her coaching, speaking, and storytelling, Pam has helped thousands embrace their voice, honor their rest, and lead with liberation.

She calls herself a “recovering procrastinator,” but there’s nothing hesitant about her impact.

Sidebar: We recently connected in San Diego and were able to get our first of what I believe will be many conversations for her podcast… I had such a good time chatting with Pam… I have just got to share it with you all.

This video actually a continuation of how I opened this week’s newsletter.

Connect with Pam…

Instagram
Facebook
Subscribe on YouTube
Listen to Cafe con Pam
Take our Calladita Culture®️ Quiz
Get your business on El Mercadito
Learn more about Pam

Here is a full list of news stories from our special Wednesday newsletter.

Siembra News keeps you updated on the latest trends, headlines, and industry shifts affecting creators and entrepreneurs. From platform updates to funding opportunities, this section highlights what’s happening now and why it matters to you.

📺 Creator Economy Live East (NYC In‑Person)

What it is: Two days (August 5–6, 2025) at NYC’s Marriott Marquis packed with influencer-marketing keynotes, panels, and ROI-focused networking.

Why it matters: Ideal for forging brand/creator partnerships and gaining cutting-edge campaign insights in a major media hub.

🔗 Learn More: https://www.creatoreconomylive.com/

🎬 Content Entrepreneur Expo (CEX)

What it is: In-person conference August 24–26, 2025 with keynotes, workshops, and panels for serious bloggers, podcasters, and freelance creators.

Why it matters: Focused on scaling content-based businesses—perfect for creators aiming for sustainable income and collaboration.

🔗 Learn More: https://cex.events/

🤝 TwitchCon North America (San Diego)

What it is: October 17–19, 2025 in San Diego—Twitch’s in-person industry celebration with community panels, esports, and networking content.

Why it matters: Great for livestream creators, especially focusing on engagement strategies and brand integrations in esports and entertainment.

🔗 Learn More: https://www.twitchcon.com/

🎤 CreatorConf (Virtual Creator Summit)

What it is: A two‑day virtual event (December 13–14, 2025) featuring 30+ focused talks, panels, and Q&As with top creators on content strategy, audience scaling, and monetization.

Why it matters: Learn from creators who have built large, engaged audiences—perfect for creators seeking growth tactics without travel.

🔗 Learn More: https://creatorconf.com/

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