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A few days ago, someone on LinkedIn asked me:
“Are you getting ready for Latino Heritage Month?”

I smiled. But inside, I knew they didn’t fully understand what I do.

My work isn’t seasonal. It’s not a 30-day campaign. And it’s never about showing up once, saying a few inspiring words, and disappearing until next year.

Every September, as Latino Heritage Month approaches, my inbox fills with invitations to speak, lead workshops, or host story circles. And every year, I ask the same question:

Why wait until the calendar says it’s time?

Culture isn’t seasonal.
Community isn’t a campaign.
Belonging doesn’t expire after 30 days.

So my answer was simple:
“I’m gearing up for people—like I do every month.”

Because culture isn’t a series of dates on a calendar. Community isn’t a talking point. And storytelling isn’t a one-off moment. It’s how we build understanding, shift perspectives, and create change that lasts.

Culture as a Daily Practice

When I speak at an event, whether it’s a conference stage, a corporate meeting, or a small team gathering… my goal is always the same:
Turn “culture” from a talking point into something people live and breathe every day at work.

That’s the power of storytelling.
Not just for inspiration, but for action.

Examples Of What We Can Create Together,

• Story Circles spark connections across departments so people see each other beyond job titles.

• Workshops equip your team to use lived experiences as a bridge for problem-solving and creativity.

• Coaching gives leaders tools to translate values into everyday behaviors that stick.

The result?
The 365-Day Mindset

I’ve seen the transformation when companies stop treating cultural engagement as a month-long campaign and start making it part of their rhythm.

• Conversations deepen.

• Teams collaborate better.

• People bring more of themselves to work.

That’s when culture becomes a competitive advantage.

Who Am I?

I’m George Torres, a storyteller, bridge builder, and strategist.

Over the course of my career, I’ve helped companies, creators, and communities bring their stories to life in ways that inspire action. My work has taken me from grassroots community centers to collaborations with brands like Toyota, Amazon, and Prudential.

I bring lived experience, cultural insight, and proven storytelling frameworks to every room—helping people connect not just with ideas, but with each other.

What Makes Me Different

• I Create Custom-Crafted Experiences – Every talk is tailored to your organization’s culture, priorities, and challenges.

• I Use Proven Frameworks – My Audit, Align, Amplify method gives your team tools they can use right away.

• I Deploy Cultural Intelligence – Decades of experience in diverse communities ensure messages resonate across backgrounds.

• I Get Real-World Results – From doubling participation in workshops to sparking year-round inclusion initiatives, my work leaves a measurable mark.

This isn’t a one-size-fits-all keynote. It’s an intentional, original experience built for your people—one that lasts well beyond Latino Heritage Month.

What my Clients Say…

Let’s Start by Talking Outcomes

If you’re ready for something beyond a motivational moment—if you want a session that inspires action long after the applause—let’s talk.

📅 Book a cultivation call so we can discuss your theme, your audience, and your desired outcomes. Together, we’ll co-create a storytelling experience that resonates and drives change.

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