Dear Cultivators…

A few days back, I shared the Creator Alignment Audit… a simple but powerful set of questions designed to help you check in with yourself, your brand, and your purpose.

A few of you messaged me privately and said,

“George, these questions are harder than I thought.”

And I get it.

It’s one thing to build content.
It’s another thing to stop and ask yourself why you’re building it—and whether it still feels true.

So in the spirit of building this brand in public…
I decided to do the audit myself since I have never done it for this newsletter.

Here it is with no filters…

Here’s what came up when I asked myself the same questions I gave you.

Let’s grow through it together

What are my top 3 values as a creator or brand?

1. Cultural visibility and representation
   I use my voice and platforms to make sure our stories—especially Black and Latino stories—are seen, respected, and remembered. I’m not here for surface-level inclusion. I’m here for legacy.

2. Authentic empowerment and community-building
   Everything I do is built around service. Whether it’s sharing funding links, hosting Siembra Sessions, or coaching creators, I show up to build with people, not just broadcast to them.

3. Clarity and sustainable growth
   I believe in helping creators get clear on who they serve, how they show up, and how they grow without burning out. I don’t gatekeep clarity. I teach people how to get it and keep it.

Do my last 9 posts reflect those values?

Yes… but there’s room to grow.
The content delivers value. I’m spotlighting creators, sharing opportunities, and dropping insights that help folks think deeper. But I also notice I’ve been in resource-sharing mode more than storytelling mode.

I could show more of my journey—more of the why behind the work. The clarity is there. The community love is there. But the George-ness could show up more boldly.

Where in my business or content am I out of alignment?

I’m not always making the ask.

I give away so much good information, but I don’t always direct people to work with me, buy from me, or subscribe now. I’ve built strong systems, but I don’t always use them with consistency.

Also, I still let too many ideas float without structure. I’m creative, yes. But creative without systems leads to burnout or missed income. I need to ground my brilliance with better workflows.

What is one thing I need to let go of?

The habit of over-giving without clear energetic or financial boundaries.
I’ve got receipts. I’ve helped people win. I don’t need to keep over-proving. It’s time to stop acting like I have to earn every dollar with a freebie first.

I’m allowed to build a business that honors my time, my gifts, and my value.

What is one thing I need to do more of starting now?

Turn value into offers—consistently.

I already have the goods: The Clarity Audit. The Cultivation Call. The Store. The Newsletter. The Podcast. The Brand.

Now I need to link every piece of content to an intentional call to action. Not just “here’s this thing,” but “here’s how you take the next step with me.”

I need to build more bridges from insight to income.

What would it look like if I moved like someone who believes in their vision?

It would look like:

• Me showing up on camera regularly—not just for the brand, but for myself

• Charging confidently, without apology

• Saying no to anything that drains me or dilutes the vision

• Launching offers that reflect my expertise, not my insecurities

• Posting as if people are already watching—because they are

• Delegating what doesn’t light me up

• Measuring impact in lives changed, not just likes collected

• Walking into rooms like I belong there—because I do

If this audit made you pause… good. I did my job.

Growth starts with awareness. Alignment starts with honesty. And momentum? That comes when you decide to move anyway.

So now I’m asking you:
What’s one thing you’re ready to let go of?
And what’s one bold move you’ll make this week to stand in your vision?

Let’s stop posting just to post. Let’s start building with purpose.
You’re not just a content creator—you’re a culture shifter.

Let’s keep growing,
—George

PS…

On this note…

Creators, it’s time to show up.

Right now in Los Angeles — and in cities across the country — our immigrant siblings are being hunted, harassed, and detained by ICE.

They are not criminals.
They are workers, artists, parents, students, and neighbors.
They are the very people who shape the communities we say we love.

Thousands are protesting in the streets, putting their bodies on the line. But not everyone can — and that’s okay.
There are still so many ways to stand up.

And if you’re a creator, you already have a platform. A voice. An audience. Use it.

Here’s what you can do right now:

• Document ICE activity at Home Depots, courthouses, and job centers (don’t interfere, just observe).

• Call this hotline if you witness a raid: 📞 Union Del Barrio: (213) 444-6562

• Donate to the GoFundMe for families impacted by the raids.

• Share Know Your Rights info (available in multiple languages).

• Support a protester with gear, bail funds, or a ride.

• Post. Share. Tag. Amplify. Your voice might be the one that shifts someone into action.

And if you’re a U.S. citizen, or someone with safety and privilege, this is the moment to show up for those who can’t.

We don’t need you to be perfect.
We need you to be present.
We need you to be loud.

As NDLON said:
“If you are privileged, if you are a citizen, if you are not at risk of deportation — please go.”

So go. Or speak. Or give. Or amplify.

But don’t look away.
We’re stronger when we stand together.

— George / @SiembraConnect
Let’s keep growing. Let’s keep fighting.

Please… and thank you.

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