From Creator to Landlord: Own the Space You Build In.

Author

George Torres
June 18, 2025

In partnership with

Cultivators…

In the past few weeks, my business partner and I lost social media assets related to our cultural collective just weeks before a major event…. that is still unraveling in the coming week. We have built this brand for over 18 years… I will dive deeper in a future piece, there is so much to unpack.

For so many small businesses, Instagram and Facebook were the storefront. The portfolio. The lifeline. Meta pulling the rug from under us and without cause is crippling.

So what happens when your account gets hacked, flagged, or shadowbanned… with no warning and no human support?

You’re forced to start from scratch. No followers. No content. No access to your audience.

This week’s reminder: You don’t own your social media. Meta does.

If you're a small business owner, now is the time to start building platforms you do own your email list, your website, your community. It’s not just a backup plan. It’s your brand’s safety net.

The creator economy is booming…valued at over $250 billion and set to double by 2027. But here's the truth: growth without ownership is risky. In this week's update, we’re talking about the most powerful move a creator can make right now, starting your own email list.

From shifting algorithms to changing monetization rules, creators need stability more than ever. This issue dives into why email is your safety net and your secret weapon, plus how Beehiiv makes it easy to get started for free.

If you’ve ever thought, “I should start a newsletter someday”—this is your sign.

beehiiv — The newsletter platform built for growth

Access the best tools available in email, helping your newsletter scale and monetize like never before.

www.beehiiv.com?via=SiembraConnect

Here's a more detailed look:

  • Size and Growth:

    The creator economy is a rapidly growing sector, with an estimated value of $250 billion as of recent reports. Projections indicate it will double in size by 2027, reaching $500 billion, according to Goldman Sachs. 

  • Key Players:

    This industry includes a diverse range of content creators, including influencers, vloggers, artists, musicians, writers, and more. 

  • Monetization Methods:

    Creators generate revenue through brand partnerships, advertising revenue, subscriptions, merchandise sales, and other forms of direct audience monetization. 

  • Impact on Brands:

    The creator economy has become integral to brand marketing strategies, enabling businesses to connect with audiences in more authentic and engaging ways. 

  • Future Outlook:

    With the continued growth of social media platforms and the increasing demand for diverse and engaging content, the creator economy is poised for further expansion and innovation. 

This is why this news brief is important… and why I will keep dropping info that will help you build on this opportunity.

🚨 PLATFORM UPDATES

YouTube Integrates Veo 3 AI into Shorts


YouTube is adding its newest AI video generator, Veo 3, into Shorts via Dream Screen, offering creators improved video and audio generation features later this summer.


Why it matters: Creators gain powerful, AI-native production tools directly in-app—no external software needed.

Google Launches Flow for AI-Powered Video


At Google I/O, Google unveiled Flow, a tool combining Veo, Imagen, and Gemini to let creators generate cinematic clips and narratives.


Why it matters: Opens new creative workflows—storyboarding, scene creation, even character continuity—powered by generative AI.

👥 CREATOR ECONOMY STRATEGIES

Epidemic Sound: Creators Are Entrepreneurs


New report shows 94% of creators view themselves as entrepreneurs, nearly all use music strategically, and 91% now incorporate AI into workflows.


Why it matters: Highlights the professionalization of creators—building brands, diversifying incomes, and leveraging AI both in content and monetization.

🤖 AI TOOLS & TECH UPDATES

11 AI Tools Content Creators Actually Use


Cut‑the‑SaaS shares top AI tools in use today: Runway.ml, CapCut, ElevenLabs, AdCreative.ai and more for video, voice, scriptwriting, and editing.


Why it matters: A practical toolkit to plug into your creative workflow—tested and trusted by real creators.

Forbes Highlights 15 Game-Changing AI Tools


An overview of top AI platforms spanning video creation, captioning, scheduling, and analytics specifically for social content producers.


Why it matters: Rich resource for scaling content quality, consistency, and reach.
🔗 Read Now:

Perplexity Raises $500M to Help Creators Source


Perplexity AI announced a new $500M funding round and its publishers’ program—providing monetization and legit sourcing for creators.


Why it matters: Boosts credibility and revenue for creators needing fact-checked, AI-powered research tools.


🔗 Read Now: Wikipedia entry on Perplexity AI en.wikipedia.org

AI-Driven Video Marketing Takes Off


FINGERLAKES1 reports AI is enabling automated scriptwriting, editing, and personalized viewer experiences for business content.


Why it matters: Opportunity for creators to offer AI-enhanced services and expand into business marketing.

Media Execs Say AI Is Making TV Smarter


Streaming leaders say AI is powering recommendations, global dubbing, A/B testing, and post-production—elevating creator content.


Why it matters: Creators can apply these tools for distribution, localization, and production quality.

Disney/Universal Sue Midjourney Over Copyright


Big studios have filed a lawsuit against Midjourney, marking a tipping point in IP rights vs. AI artists.


Why it matters: Creators using generative AI must stay aware of copyright implications when using these tools.

Consumer Backlash Over AI Replacement


Audible and Duolingo face subscriber cancellations after announcing AI-generated content replacements, signaling creative blowback.


Why it matters: Creator audiences care about authenticity—over-Reliance on AI may hurt trust and brand.

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